It's the dawn of a new era in business and sales throughout the globe. Mercedes Benz, the German auto giant is leading it with their Retail of the Future (ROTF) concept. A Direct to Customer sales model will be implemented by this auto manufacturer in India.
Why should you know about this as a customer?
As a customer, you will have complete transparency in the auto purchase experience. You will have access to the Mercedes Benz's entire inventory in India. This means you will easily be able to choose the model, color, and variant of your liking. Since you will be directly purchasing the vehicle from Mercedes Benz, you can be sure to get the best possible prices with all the discounts and offers coming from Mercedes Benz themselves. In addition to this, you can get the vehicle serviced at the authorized dealers spread across the country.
Why should you know about this as a franchised dealer?
ROTF(retail of the future) has a lot of benefits for the dealers or the franchised partners as well. As a dealer, you will have access to a larger pool of inventory. Previously, dealers had to buy in bulk resulting in huge investment and market risks. Now you do not need to hold any inventory, thereby reducing their market risk and improving their financial standing. By taking this initiative one thing is for sure that Mercedes really care about their distributors.
In conclusion, Direct to Customer will have a lot of positive impact on the company's foothold in India. The whole concept is more customer-centric. The Mercedes Benz along with its franchised partners will be putting efforts in order to improve the customer experience.
Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India said, "With ROTF, we have created a completely unified customer journey experience with many industry-first initiatives to its credit. For the first time in India, there are no incidental or extra charges for the customers. ROTF is a step in the right direction in getting closer to our customers, and a result of listening to their wishes and evolving requirements. As the most trusted luxury brand in the country, we have set a new standard in customer centricity, a new benchmark in Franchise Partners' profitability, and introduced a new culture of competing only for the best customer experience."
Direct to a customer will not be an option for Luxury Industry it will be a necessity.
Mazavyapar will let know why we feel so. When it comes to luxury it's about the experience more than a product or service. Let MazaVyapar put that in some examples.
- The experience of buying a Rolex is way more amazing than any Rolex watch in the world.
- The experience of buying your first luxury car is way more amazing than any luxury car itself.
- The experience of buying an iPhone and opening the box of an iPhone is super luxurious.
So when it comes to luxury products, they can't be sold like normal products. Then we will not consider them a luxury thing. The point is process makes it feel more luxurious.
So while using this direct-to-customer or retail of the future model Mercedes is going to create a happy and massive amount of customers. That's what we feel about this step.
Thank you Mercedes, your marketing campaign, strategies and culture always inspire the MazaVyapar community to grow bigger.
You can read our previous blog as well where we have explained why Ola also uses the same model. Ola Electric to adapt Direct to the customer sales model - Maza Vyapar
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