In this blog, I am expressing my views about "Why Blogging in 2022?"
If you are lazy in reading, just click on the above link to listen to the audio version of this blog.
People often ask me this question when I told them I am an Entrepreneur and I am a blogger as well.
Their most common question is, "Ajinkya, why someone will take out time to read your blogs and why you are also putting your time into writing blogs? Does anyone read the blogs in this world of Audio, Video or short-form content? Does blogging works in 2022?"
Here is what I reply usually. I don't believe in some business concept or idea works and some does not work. I believe in you have to make anything works for you. No business in this world works and no business in this world doesn't work. It is only you who can take the decision of making anything work.
And to give you an answer with logic and statistics then let me tell you that 77% of internet users read blogs. They prefer to read and understand it from blogs than YouTube videos. Yes, this is true that when you are watching a video because of Audio which is music, video and other audio which is a script and on top of that some VFX may get more attention than any blog post, which is just some words with a few pictures. But, that doesn't mean blogging doesn't work or we should do video content only.
So let's go deep into it, why do I suggest you start with blogging and then get into any other type of content creation?
Writing down your thoughts on a piece of paper is the first step in moving toward greatness. If you don't believe me, let me ask you a question. What is the first step creator takes when they create a blockbuster film? Maybe a file like RRR. At first, it was just a thought, that we are going to make this kind of film, this will be the story and this will be the overall movie. Then they put their thoughts into words. They wrote a script. Then every other aspect comes into the picture. The first thing is writing down a script.
Writing holds a lot of power. I started blogging after working for 10 years on my business journey. But from the last 1 year, I started putting out my thoughts in my blogs and the results were magical.
So here are some benefits of blogging from my point of view.
1. You Improve your writing skills!
Most of us are used to writing answers for exams. I can bet you on this if you give someone a piece of paper and tell him to write on a particular topic he will not be comfortable. Maybe this person used to write a lot of long long answers on his exam sheets. First, he had a habit of writing what he remembered by taking out time. Blogging or writing on a specific topic needs a childlike heart. Many corporate people have forgotten this ability of writing. If you push them they will write some amazing articles on amazing topics. So publishing your blogs regularly keeps your writing habit in place and it improves your writing skills as well. The more you write the better you get about it.
2. It's a first step towards becoming an Author
Now tell me how many of you feel like, one day I also want to see myself on the list of best-selling authors. Everyone feels this at least once in his life. So blogging can be the first step to becoming that best-selling author one day. But are there any benefits of becoming an author? The best benefit is once you become an author Authority follows automatically. Let me put it in one example. If you need one advice on financial planning and I am giving you two options to choose. First is your friend who is doing business where he sells some investment-related products or the second option is Robert Kiyosaki who is the best-selling author of all time. He is the best selling author of some financial books of all time. Whom you are going to choose if I sponsor you? There is no way, you are going to choose your friend. Can you see this, Robert Kiyosaki can eliminate any of his competitors by becoming a best-selling author. So take that first step toward becoming an author.
3. You stand out
I always tell my community, that people should feel your presence. Don't be a person who is just like everyone else. We all are different but somewhere we carry this fear of standing out in the crowd. Let's take another example, if there is a community meet-up of people from the same field as photography. What is everyone going to have with them to represent them? Their camera, lens, business cards, awards, their photography over some websites, and how clients are happy because of their service, these things will be common factors among all of them. But what if in that group of 20-30 people while introducing himself someone said, "I am a Passionate Photographer like you and I also run a blogging page where I keep helping people in mobile photography?" BOOM. This is something nice and different. This person is the only one of his kind. Nobody is even close to him. He already wins the game. So blogging helps you stand out and shine in a similar crowd.
4. Attract your Audience Passively
This is my favourite. You are taking efforts just once to write a blog but you are going to reap the benefits for a lifetime. You may think how is this possible? Now think for a moment. You are reading my blog or maybe you are listening to this podcast which I have recorded, you don't know at what time or at what place. While you are reading and listening to this I might be doing some other work, or sleeping or maybe spending time with my loved one and my work is getting promoted passively to you. Would you not like to promote yourself and your business 24X7 across the globe? If your answer is "this is awesome, I want to", then go and line up a one-on-one consultation call with me where I can help you understand blog writing and attracting your audience passively in detail. By the way, a consultation call with me is completely free. Here is the link. Line up one on one call with Ajinkya.
5. Create Opportunities for yourself
One of our community members Snehha started her blogging journey with me. And because her writing skills are great she gets noticed by one of the corporate trainers in Pune. They planned their meeting and guess what? Today Snehha is one of his team members and she is facilitating him in corporate training. Of course, this didn't happen overnight. But can you see because she started writing blogs how opportunities got attracted to her? She was a good writer before also but, her blogging promoted her to the exact person. Just imagine how will you feel if the same happened to you. So it's not only blogging it's also creating opportunities for you.
6. Meet New People
How many of you like to make friends? Every one of us. But how many of you actually go out and look for friends? Nobody. One more benefit of blogging is because you keep sharing your thoughts in blogs, people with similar frequency and likes come into your contact and become friends with you. If you want to join our community of bloggers, podcasters and digital marketers here is the link. Mazavyapar Telegram Community. If you also like to make friends who are also into blogging, podcasting and digital marketing feel free to join our telegram group. There are tons of benefits of being in a community.
7. Make Money
Last and most important benefit. Who would not like to earn some side money? If your answer is "No Ajinkya, I have enough money" then I will share my bank details with you and just transfer your extra money. Just joking. Blogging can open a new financial channel in your life. But it will take a decent time of 2-3 years if you do it consistently and with proper planning. The keyword is consistently and with proper planning. The amount can be more or less depending on your blogging frequency, quality and many other things. I am just sharing it is possible to earn money from blogging. This is an amazing way of earning money. No matter where you are in the world. You have your laptop and you are set for writing, publishing and earning. Here I am giving a small diagram of how you can earn money from blogging.
This is one of the amazing books I have read when it comes to blogging. You should definitely buy this book. Click on the image to buy.
So in a nutshell blogging is one of the easiest forms of content creation. For video, you need to look out for a lot of things and for audio also you at least need a mic and basic audio editing skills. But when it comes to blogging just start writing with your heart and wait for the magic.
Mazavyapar is a community that educates people on Home-Based-Business ideas. Here you can line up one on one consultation call with me where I can help you understand the concept of the Home-Based-Business model. Line up a free One on one consultation call with Ajinkya.
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