The involvement of marketing procedures and techniques in business development has made immense growth throughout the world. Marketing is nothing but the technique of reaching out to probable customers through several mediums that includes advertisements, print pamphlets, commercials, billboards, radio, and a lot more. Anything that attracts the customer and profits your business is simply called Marketing.
But most of the time I have seen people getting confused about Sales and Marketing. Let's keep it simple. You are not convincing anyone in marketing that is more into sales. Sales is something where you have to convince your customer to buy your product whether he wants it or doesn't want it. Where Marketing is Promoting your Products, services, or values to the maximum number of people in a creative way.
New Era of Marketing
Despite all the available physical marketing techniques and ideas, the internet is doing development at a faster pace. It has managed to cater for a significant audience that could not have taken place through the continuous use of physical advertisement. It connects on a one-to-one basis and makes them realize the importance of the products and services in their lives by tracking their activities on social media and internet searches.
So the Internet is a vast platform and with the number of advertisements, videos, images, and e-commerce sites, it becomes extremely difficult to decide what exact strategy must be employed to gather and attract the specific target audience for your business. The simplest answer is by building an online community. An online community is also called a Digital Asset.
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In contrast to the strategy of physical advertisements which is specifically for visual presentation, the idea of building an online community gives you an audience and you can also build relationships with them. Building your community has become an extremely crucial part in order to develop your business and reach out to a vast number of audiences gaining more profits and revenues.
Let's see some recent examples
What Jio did in earlier days by giving free sim cards they collected a huge customer base within a year and now competitors are still finding ways to beat Jio.
So why I am writing all these things. The point is super simple. If you are good at something and if you are not promoting it in the right way then you are wasting your talent.
Let me give you an example If you are a photographer and you click some amazing pictures you have huge followers on Instagram but are you maintaining the data for your followers? Instagram is managing it that's a different story. He is also managing your follower also and making money out of them. So if you are good at something build your online community and keep your database your list with you. Because maybe tomorrow your database of photography lovers can give you a big reward in future by some company which you would have never imagined. But this is only possible only if you are managing your database well.
Keep up with the existing customers
Solo Entrenepure can relate with me that when you are focusing on the production of a new customer base you should not forget that you already have the existing customers which should also be taken care of. You need 5 times more effort and cost for adding up new customers than keeping up with the existing ones. Hence this acts as a very significant and crucial aspect in developing and growing your business.
You would never want to lose your existing customers at the price of attracting new ones as they have a significant role in the growth of your organization. You can help them by adding value to their life by sharing your knowledge and experience.
Final Conclusion
Finally, the ultimate goal of a business should be happy and satisfied customers. Because your happy customers are your best brand ambassadors. If a customer is impressed and satisfied by the product or service that you provide he may suggest the same to his friends which would in itself create a greater customer base for your brand.
Quality over quantity should always be the agenda while creating anything in business. It will attract most of the customers and build a sense of trust between you two.
Whatever product or service you are delivering marketing was playing a crucial role, and right now is also playing a crucial role and will play a crucial role in your business. Staying weak or poor in this area will not help you grow your business.
The Internet is a greater source of marketing and gathering customers from all over the world. Only if you know how to attract them.
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