This is a short paragraph from the book "How to Win Friends and Influence People" written by Dale Carnegie.
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The importance of remembering and using names is not just the prerogative of kings and corporate executives. It works for all of us.
Ken Nottingham, an employee of General Motors in Indiana, usually had lunch at the company cafeteria. He noticed that the woman who worked behind the counter always had a scowl on her face. She had been making sandwiches for about two hours and I was just another sandwich to her.
I told her what I wanted. (Without taking her name and smiling)
* She weighed out the ham on a little scale.
* She gave me one leaf of lettuce.
* A few potato chips.
"The next day I went through the same line. Same woman, same scowl. The only difference was I noticed her name tag.
I smiled and said, 'Hello, Eunice,' and then told her what I wanted. This time I was smiling and I also called her by name. The result!
* She forgot the scale and piled on the ham.
* Gave me three leaves of lettuce.
* Heaped on the potato chips until they fell off the plate.
Principle 3 - Remember that a person's name is to that person the sweetest and most important sound in any language.
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